A Lone River cuts through the high desert of Far West Texas. Out of this Lone River, flows Ranch Water. Please enable Strictly Necessary Cookies first so that we can save your preferences. Among its competitiors are the Heinieken-owned Dos Equis Ranch Water, which is due to launch next month. The Story Behind The Ranch Water. No. Lone River is a blend of 100% organic agave nectar, natural key lime juice, a gluten-free alcohol base made from sugar and carbonated seltzer water. Ranch water has its own murky rise to popularity. © 2021 Union Press Ltd | Wigglesworth House, Fourth Floor, 69 Southwark Bridge Road, London, SE1 9HH, UK Tel: +44 (0)20 7803 2420 Which company winds up on top may come down to bold, aggressive marketing—in other words, Texas swagger. At a time when ranch water is still new for much of the U.S., no one brand has yet become synonymous with the drink. This apathy isn’t confined to ranch water, either. Lone River’s Spicy Ranch Water is the Original Ranch Water recipe with a Texas kick. A drink that might have been a novel commercial creation in 2012 was, by 2017, common knowledge. No. Diageo is clearly keen to be a serious player in the growing RTD market. Product description The Original Lone River Ranch Water hard seltzer made with 100% organic agave and natural lime juice. If you disable this cookie, we will not be able to save your preferences. But there was a period of time when that might not have been the case. Beer Marketer’s Insights reported in December that Lone River, having launched in April 2020, expected to sell 400,000 cases in 2020 in just two states, Texas and Tennessee. Google searches for the term are concentrated in Texas, Arizona, and Colorado, with much less penetration in the eastern half of the country. The 4% ABV Ranch Water comes in four flavours: Original, Spicy, Rio Red Grapefruit and Prickly Pear. The speed of ranch water’s ascent has created two motivating factors unfolding in real time: Because “ranch water” isn’t a trademarkable term, time is of the essence to get products to market and capture the public’s attention. Heat levels, spices, and pickle brine all offer opportunities to set a brand apart. “We found in Diageo a world-class partner that believes in our vision to bring the spirit of Far West Texas to as many as we can,” Beal Brown said. But I still dont think a lot of them know whether it’s liquor or malt [hard seltzer],” Bulte says. This means that every time you visit this website you will need to enable or disable cookies again. After this step in the trademark process, a company has to file periodic extensions to keep its application active while it develops its product. Yet ranch water differs from bloody marys in that bloody mary recipes vary considerably from bartender to bartender, or canned cocktail to canned cocktail. Zooming out, what’s happening around ranch water mirrors a larger development in beverage alcohol: the overlap of RTD, beer, hard seltzer, and non-alcoholic beverages. View all products by Lone River … Though ranch water the cocktail is a very particular thing, Lone River makes a few different flavors of its ranch water seltzer, not just the original lime flavor. Lone River Ranch Water, founded by native West Texan Katie Beal Brown, is an easy-drinking, 80-calorie, and 4% ABV hard seltzer inspired by the famous cocktail out of far West Texas. Yes, take me to the Asia edition Packaged in 12-ounce cans, Lone River Rio Red Grapefruit Ranch Water is available in six-packs for a suggested retail price of $8.99 for a pack. Ranch water would appear to be in the early stages of a similar journey, from bar specialty to nationwide hit. The agave and lime-based hard seltzer is currently on sale in Texas, Alabama, Arizona, Florida and Tennessee. If there’s another cocktail-inspired beverage flavor that could offer a glimpse of ranch water’s far future, it could be the bloody mary. The agave and lime-based hard seltzer is currently on sale in Texas, Alabama, Arizona, Florida and Tennessee. Lone River was founded in 2019 by native Texan, Katie Beal Brown. 1 of 3 Lone River Ranch Water Travis Hallmark Travis Hallmark / Jacy Lewis / Midland Reporter-Telegram Show More Show Less 2 of 3 Ranch Water in a … In 2012, the USPTO issued the company a notice of allowance, essentially granting its application. Lone River is a hard seltzer that takes inspiration from the popular classic Texan “Ranch Water” cocktail. Molson Coors’ Topo Chico-branded Ranch Water comes from what has historically been a beer company, producing a hard seltzer, named for a cocktail, that’s branded with the name of an NA sparkling water. If a distributor already carries a Topo Chico ranch water or Dos Equis ranch water, will it be compelled to add another? “I wouldn't want to have two ranch water SKUs [stock keeping units] that were priced the same, because I think our brands would get a little upset,” says Bryan Bulte, partner in Austin-based wholesaler Dynamo Specialty Distributing. Each 12oz can contains 80 calories. “Only within the last few years, it’s migrated east to the rest of Texas, and then people realized, ‘This is a really awesome drink to put into cans.’”. Lone River Ranch Water alone amassed about $4 million in those stores during that period. Inspired by the classic West Texan recipe, Lone River Ranch Water combines highly carbonated seltzer water, 100% organic agave, natural lime juice and a gluten-free alcohol base to create a crisp drink. The Spicy Ranch Water shares a taste of 100% organic agave and natural lime juice, plus jalapeño, the official pepper of Texas. 03606414. In keeping with the no-frills, rugged spirit of … (Philip Murrin is the name associated with Texas Ranch Water Productions LLC’s filing ; a Philip Murrin from Fort Worth is the co-founder of River Ranch Stockyards, an events venue and catering company.) Can. “It’s ‘Does it taste good?’ ‘Am I going to enjoy this?’… If you make sure that what you put in there tastes great, they’re not really going to be that interested in what grade of ethanol you use for vodka seltzer.”. Follow Us: 0. And at 85 calories we think there's no excuse not to indulge - good thing there's 6. Lone River Ranch 80 Calories | 4 percent ABV The 80-calorie hard seltzer from the West Texas-based company uses 100% organic agave and natural lime … Hard seltzer made with 100% organic agave and natural lime juice. “What is ranch water” remains one of the top related Google searches. lone river ranch water 6pk-12oz Cans Texas- Hard Seltzer- 4.0% ABV, The original ranch water hard seltzer made with 100% organic agave juice and natural lime juice. If you’re not already hip to ranch water, you may soon find yourself overwhelmed with a national stampede of ready-to-drink (RTD) canned cocktails and hard seltzers flavored like the cocktail. Lone River’s Ranch Water hard seltzer is sold in six-packs of 12-ounce cans for about $8.99 at Central Market, Total Wine, Spec’s and Foxtrot Market and Café. The application was filed as an “intent to use,” meaning the company had not yet created a product, but wanted to file the trademark as a placeholder while they developed one. 615-771-7436. Lone River Beverage Co's designs on your favorite apparel and accessories to show your love of Ranch Water. In the case of Texas Ranch Water Productions, the company didn’t file its extensions, and its trademark, in essence, lapsed. Add to Cart $9.99. “I don’t know that ranch water will be as big as ‘White Claw summer’ but it’s going to find its own niche,” says Auber. But they perhaps lack the geographic roots and credibility of the Texas-based RTD brands. Just as no single entity owns the trademark to “hard seltzer,” no one owns “ranch water.” This means there’s still a window of time for drinks companies to solidify their product as the category leader. That’s according to Chicago-based lawyer Ashley Brandt, author of the Libation Law Blog. Lone River is in about 5,000 storefronts and retailers around Texas and Tennessee and has made $2.6 million in retail sales, year-to-date. 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